/* Jordan Kenchen media kit — dark editorial luxury. Tokens from the project brief, section 6. */

:root {
  --bg: #0b0b0c;
  --bg-raised: #121214;
  --bg-card: #17171a;
  --text: #ece9e2;
  --text-dim: #a29f97;
  --text-faint: #6f6d68;
  --metal: #b9b3a8;
  --metal-hi: #d8d2c6;
  --metal-lo: #7d786e;
  --line: rgba(236, 233, 226, .12);
  --line-strong: rgba(236, 233, 226, .24);

  --font-display: "Syne", "Helvetica Neue", Arial, sans-serif;
  --font-body: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;
  --ease: cubic-bezier(.16, .84, .44, 1);

  --max: 1240px;
  --gutter: 6vw;
  --section: 120px;
  --radius: 2px;
}

*, *::before, *::after { box-sizing: border-box; }
html { color-scheme: dark; scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
html.menu-open { overflow: hidden; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.65;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
h1, h2, h3, p, ul, ol, figure, blockquote { margin: 0; }
ul, ol { padding: 0; list-style: none; }
[hidden] { display: none !important; }

:focus-visible { outline: 2px solid var(--metal-hi); outline-offset: 3px; }

.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0;
}
.skip-link {
  position: fixed; left: 12px; top: -60px; z-index: 300;
  background: var(--text); color: var(--bg); padding: 10px 16px; border-radius: var(--radius);
  font-size: 14px; font-weight: 500;
}
.skip-link:focus { top: 12px; }

.wrap { width: 100%; max-width: calc(var(--max) + 2 * var(--gutter)); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: var(--section); }
.section--raised { background: var(--bg-raised); }

/* ---------- Type ---------- */
.eyebrow {
  font-family: var(--font-body);
  font-size: 11px; line-height: 1.4; font-weight: 500;
  text-transform: uppercase; letter-spacing: .14em;
  color: var(--metal);
}
.display {
  font-family: var(--font-display);
  font-weight: 600; letter-spacing: -.02em; line-height: .95;
}
.h-hero { font-size: clamp(48px, 9vw, 128px); }
.h-section { font-size: clamp(34px, 5vw, 64px); }
.h-card { font-size: clamp(24px, 2.4vw, 32px); line-height: 1.05; }
.lede { font-size: clamp(17px, 1.6vw, 20px); line-height: 1.6; color: var(--text-dim); max-width: 56ch; }
.prose p + p { margin-top: 1.1em; }
.prose p { color: var(--text-dim); max-width: 62ch; }

.section-head { display: grid; gap: 18px; margin-bottom: 56px; }
.section-head .h-section { max-width: 18ch; }

/* ---------- Header ---------- */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 100;
  padding: 26px var(--gutter);
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  color: #fff;
  mix-blend-mode: difference;
  transition: padding .45s var(--ease);
}
.site-header.is-scrolled { padding-block: 16px; }
.brand {
  font-family: var(--font-display); font-weight: 600; font-size: 18px; letter-spacing: -.01em; line-height: 1;
}
.nav { display: flex; gap: 34px; align-items: center; }
.nav a, .menu-nav a {
  position: relative; font-size: 12px; font-weight: 500; text-transform: uppercase; letter-spacing: .14em;
  padding-block: 6px;
}
.nav a::after {
  content: ""; position: absolute; left: 0; bottom: 0; height: 1px; width: 0; background: currentColor;
  transition: width .35s var(--ease);
}
.nav a:hover::after, .nav a:focus-visible::after, .nav a[aria-current="page"]::after { width: 100%; }
.menu-btn { display: none; align-items: center; gap: 10px; font-size: 12px; font-weight: 500; text-transform: uppercase; letter-spacing: .14em; color: inherit; }
.menu-btn__bars { position: relative; width: 22px; height: 9px; }
.menu-btn__bars::before, .menu-btn__bars::after {
  content: ""; position: absolute; left: 0; right: 0; height: 1px; background: currentColor;
  transition: transform .35s var(--ease), top .35s var(--ease);
}
.menu-btn__bars::before { top: 0; }
.menu-btn__bars::after { top: 8px; }
.menu-btn[aria-expanded="true"] .menu-btn__bars::before { top: 4px; transform: rotate(45deg); }
.menu-btn[aria-expanded="true"] .menu-btn__bars::after { top: 4px; transform: rotate(-45deg); }

.menu {
  position: fixed; inset: 0; z-index: 90; background: var(--bg);
  display: flex; flex-direction: column; justify-content: center; padding: 96px var(--gutter) 48px;
  opacity: 0; visibility: hidden; transition: opacity .35s var(--ease), visibility 0s linear .35s;
}
.menu.is-open { opacity: 1; visibility: visible; transition-delay: 0s; }
.menu-nav { display: grid; gap: 4px; }
.menu-nav a {
  font-family: var(--font-display); font-size: clamp(32px, 9vw, 52px); font-weight: 600;
  text-transform: none; letter-spacing: -.02em; line-height: 1.15; padding-block: 8px; color: var(--text);
}
.menu-nav a::after { display: none; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 12px;
  min-height: 48px; padding: 0 28px; border-radius: var(--radius);
  font-size: 12px; font-weight: 600; text-transform: uppercase; letter-spacing: .14em;
  transition: background .35s var(--ease), color .35s var(--ease), border-color .35s var(--ease);
}
.btn--primary { background: var(--text); color: var(--bg); border: 1px solid var(--text); }
.btn--primary:hover { background: var(--metal-hi); border-color: var(--metal-hi); }
.btn--ghost { border: 1px solid var(--line-strong); color: var(--text); }
.btn--ghost:hover { border-color: var(--metal-hi); color: var(--metal-hi); }
.btn[disabled] { opacity: .55; cursor: progress; }

/* ---------- Hero ---------- */
.hero { position: relative; min-height: 100svh; display: flex; align-items: flex-end; overflow: hidden; background: var(--bg-card); }
.hero--page { min-height: 68svh; }
.hero__media { position: absolute; inset: 0; overflow: hidden; }
.hero__media img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.08); will-change: transform; }
.hero__scrim { position: absolute; inset: 0; background: linear-gradient(180deg, rgba(11,11,12,.45) 0%, rgba(11,11,12,.15) 38%, rgba(11,11,12,.92) 100%); }
.hero__inner { position: relative; width: 100%; padding-block: 140px 72px; display: grid; gap: 26px; }
.hero__inner .display { max-width: 12ch; }
.hero--page .hero__inner .display { max-width: 16ch; font-size: clamp(44px, 7.5vw, 104px); }
.hero__actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 6px; }
.scroll-cue { position: absolute; right: var(--gutter); bottom: 72px; width: 1px; height: 72px; background: var(--line-strong); overflow: hidden; }
.scroll-cue::after {
  content: ""; position: absolute; left: 0; top: -40%; width: 1px; height: 40%; background: var(--metal-hi);
  animation: cue 2.2s var(--ease) infinite;
}
@keyframes cue { 0% { top: -40%; } 100% { top: 100%; } }

/* ---------- Trust strip ---------- */
.trust { padding-block: 88px; border-bottom: 1px solid var(--line); }
.trust__head { margin-bottom: 44px; font-size: 13px; color: var(--metal-hi); }
.logos { display: flex; flex-wrap: wrap; align-items: center; gap: 40px 64px; }
.logo { height: 64px; display: flex; align-items: center; }
.logo img {
  height: 100%; width: auto; max-width: 260px; object-fit: contain;
  filter: grayscale(1) brightness(0) invert(1); opacity: .95; transition: opacity .35s var(--ease);
}
.logo:hover img { opacity: 1; }
.logo__text { font-size: 12px; font-weight: 500; text-transform: uppercase; letter-spacing: .14em; color: var(--text-faint); white-space: nowrap; }

/* ---------- Stats ---------- */
.stats-lead { display: grid; gap: 14px; padding-bottom: 56px; border-bottom: 1px solid var(--line); margin-bottom: 8px; }
/* Numbers use Inter, not Syne: Syne's digits vary in height ("1" is short, "5" is tall). Inter's lining figures share one height. */
.stat__value {
  font-family: var(--font-body); font-weight: 600; letter-spacing: -.045em; line-height: 1;
  font-variant-numeric: lining-nums tabular-nums; font-feature-settings: "lnum" 1, "tnum" 1; color: var(--text);
}
.stats-lead .stat__value { font-size: clamp(76px, 15vw, 210px); }
.stat__label { color: var(--text-dim); max-width: 38ch; font-size: 15px; line-height: 1.5; }
.stats-lead .stat__label { font-size: clamp(16px, 1.5vw, 19px); }
.stats-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(210px, 1fr)); }
.stats-grid .stat { display: grid; align-content: start; gap: 12px; padding: 36px 28px 36px 0; border-bottom: 1px solid var(--line); }
.stats-grid .stat__value { font-size: clamp(40px, 4.4vw, 60px); }

/* Stats title row: title on the left, "Past 28 Days Performance" badge on the right */
.stats-head { display: flex; flex-wrap: wrap; align-items: flex-end; justify-content: space-between; gap: 20px 32px; margin-bottom: 56px; }
.stats-head .section-head { margin-bottom: 0; }
.badge {
  display: inline-flex; align-items: center; gap: 15px; width: fit-content;
  padding: 16px 27px; border: 1px solid var(--line-strong); border-radius: 999px;
  background: rgba(236, 233, 226, .05); color: var(--metal-hi);
  font-size: 18px; font-weight: 600; text-transform: uppercase; letter-spacing: .14em; line-height: 1; white-space: nowrap;
}
.badge__dot { width: 10px; height: 10px; border-radius: 50%; background: var(--metal-hi); flex: none; }

/* ---------- Audience ---------- */
.audience { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); }
.audience__cell { display: grid; align-content: start; gap: 14px; padding: 36px 28px 0 0; }
.audience__value { font-family: var(--font-body); font-weight: 600; font-size: clamp(28px, 3.4vw, 46px); line-height: 1.05; letter-spacing: -.03em; font-variant-numeric: lining-nums; font-feature-settings: "lnum" 1; }
.markets { display: grid; gap: 6px; font-size: 17px; color: var(--text); }
.markets li + li { border-top: 1px solid var(--line); padding-top: 6px; }

/* ---------- Vertical cards ---------- */
.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }
.card { display: grid; gap: 20px; align-content: start; }
.card__media { position: relative; overflow: hidden; aspect-ratio: 4 / 5; background: var(--bg-card); border-radius: var(--radius); }
.card__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.card:hover .card__media img { transform: scale(1.06); }
.card__body { display: grid; gap: 10px; }
.card__body p { color: var(--text-dim); font-size: 15px; max-width: 40ch; }
.card__more { font-size: 11px; font-weight: 600; text-transform: uppercase; letter-spacing: .14em; color: var(--metal); display: inline-flex; gap: 10px; align-items: center; margin-top: 4px; }
.card__more span { transition: transform .35s var(--ease); }
.card:hover .card__more span { transform: translateX(6px); }

/* ---------- About ---------- */
.about { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 64px; align-items: start; }

/* ---------- Text blocks (vertical pages) ---------- */
.text-block { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: 48px; padding-block: 40px; border-top: 1px solid var(--line); }
.text-block:last-child { border-bottom: 1px solid var(--line); }
.text-block--solo { grid-template-columns: 1fr; }
.section:empty, .trust:empty, .hero:empty, .footer:empty { display: none; }

/* ---------- Video ---------- */
.video { position: relative; background: var(--bg-card); border-radius: var(--radius); overflow: hidden; }
.video--wide { aspect-ratio: 16 / 9; }
.video--vertical { aspect-ratio: 9 / 16; }
.video--tiktok { aspect-ratio: var(--tiktok-ratio, 9 / 16); } /* raise if the TikTok embed scrolls or clips (see report) */
.video iframe, .video img, .video__facade { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.video img { object-fit: cover; }
.video__facade { display: grid; place-items: center; text-align: left; background: var(--bg-card); }
.video__facade::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(11,11,12,0) 45%, rgba(11,11,12,.7) 100%); pointer-events: none; }
.video__play {
  position: relative; z-index: 1; width: 64px; height: 64px; border-radius: 50%;
  border: 1px solid rgba(236,233,226,.6); display: grid; place-items: center; color: var(--text);
  transition: background .35s var(--ease), color .35s var(--ease), border-color .35s var(--ease);
}
.video__facade:hover .video__play, .video__facade:focus-visible .video__play { background: var(--text); color: var(--bg); border-color: var(--text); }
.video__play svg { width: 20px; height: 20px; margin-left: 3px; }
.video__title { position: absolute; z-index: 1; left: 18px; right: 18px; bottom: 16px; font-size: 14px; font-weight: 500; line-height: 1.35; color: var(--text); }
.video-item { display: grid; gap: 12px; align-content: start; }
.video-meta { display: grid; gap: 4px; }
.video-meta__caption { font-size: 14px; color: var(--text-dim); }
.video-meta a { font-size: 11px; font-weight: 600; text-transform: uppercase; letter-spacing: .14em; color: var(--metal); width: fit-content; border-bottom: 1px solid var(--line-strong); padding-bottom: 2px; }
.video-meta a:hover { color: var(--metal-hi); border-color: var(--metal-hi); }

.videos-wide { display: grid; gap: 28px; grid-template-columns: repeat(auto-fit, minmax(min(100%, 460px), 1fr)); }
.videos-vertical { display: grid; gap: 20px; grid-template-columns: repeat(auto-fill, minmax(220px, 1fr)); margin-top: 56px; }
.videos-wide:empty, .videos-vertical:empty { display: none; }
.videos-wide:empty + .videos-vertical { margin-top: 0; }

/* ---------- Gallery strip ---------- */
.gallery { overflow-x: auto; padding-block: 8px; scrollbar-width: thin; scrollbar-color: var(--metal-lo) transparent; }
.gallery--linked { overflow: hidden; }
.gallery__track { display: flex; gap: 16px; width: max-content; padding-inline: var(--gutter); will-change: transform; }
.gallery__item { flex: 0 0 auto; width: clamp(240px, 32vw, 420px); aspect-ratio: 4 / 5; background: var(--bg-card); border-radius: var(--radius); overflow: hidden; position: relative; }
.gallery__item img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.gallery__item:hover img { transform: scale(1.06); }

/* ---------- CTA ---------- */
.cta { text-align: left; border-top: 1px solid var(--line); }
.cta__link { display: inline-flex; align-items: baseline; gap: 22px; font-family: var(--font-display); font-weight: 600; letter-spacing: -.02em; line-height: 1; font-size: clamp(40px, 7vw, 96px); }
.cta__link span { color: var(--metal); transition: transform .45s var(--ease); }
.cta__link:hover span { transform: translateX(10px); }
.cta__link:hover { color: var(--metal-hi); }

/* ---------- Contact ---------- */
.contact { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 64px; align-items: start; }
.contact__side { display: grid; gap: 28px; }
.socials { display: grid; gap: 0; }
.socials a { display: flex; justify-content: space-between; gap: 16px; padding: 14px 0; border-top: 1px solid var(--line); font-size: 15px; transition: color .35s var(--ease); }
.socials li:last-child a { border-bottom: 1px solid var(--line); }
.socials a:hover { color: var(--metal-hi); }
.socials .eyebrow { color: var(--metal); }
.form { display: grid; gap: 22px; }
.form__row { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.field { display: grid; gap: 8px; }
.field label { font-size: 11px; font-weight: 500; text-transform: uppercase; letter-spacing: .14em; color: var(--metal); }
.field input, .field textarea {
  width: 100%; font: inherit; font-size: 16px; color: var(--text); background: var(--bg-card);
  border: 1px solid var(--line); border-radius: var(--radius); padding: 14px 16px;
  transition: border-color .35s var(--ease);
}
.field textarea { min-height: 168px; resize: vertical; }
.field input:hover, .field textarea:hover { border-color: var(--line-strong); }
.field input:focus-visible, .field textarea:focus-visible { outline: none; border-color: var(--metal-hi); box-shadow: none; }
.form__status { min-height: 1.5em; font-size: 15px; color: var(--text-dim); }
.form__status.is-error { color: var(--text); border-left: 2px solid var(--metal); padding-left: 12px; }
.form__status.is-ok { color: var(--text); border-left: 2px solid var(--metal-hi); padding-left: 12px; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }

/* ---------- Footer ---------- */
.footer { border-top: 1px solid var(--line); padding-block: 64px 48px; }
.footer__grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 3fr) minmax(0, 4fr); gap: 48px; }
.footer__brand { font-family: var(--font-display); font-weight: 600; font-size: clamp(28px, 3vw, 40px); letter-spacing: -.02em; line-height: 1; margin-bottom: 14px; }
.footer__meta { color: var(--text-dim); font-size: 14px; }
.footer__col { display: grid; gap: 10px; align-content: start; }
.footer__col a { font-size: 14px; color: var(--text-dim); transition: color .35s var(--ease); width: fit-content; }
.footer__col a:hover { color: var(--metal-hi); }
.footer__note { margin-top: 56px; padding-top: 24px; border-top: 1px solid var(--line); color: var(--text-faint); font-size: 12px; }

/* ---------- Fallback / noscript ---------- */
.notice { padding: 160px var(--gutter) 80px; text-align: left; color: var(--text-dim); max-width: 60ch; }
.notice-bar { padding: 120px var(--gutter) 0; color: var(--text-dim); }

/* ---------- Reveal (only hidden when JS is running) ---------- */
.js .reveal { opacity: 0; transform: translateY(24px); transition: opacity .9s var(--ease), transform 1s var(--ease); }
.js .reveal.in { opacity: 1; transform: none; }
.js .reveal-scale { opacity: 0; transform: scale(1.06); transition: opacity 1.3s var(--ease), transform 1.3s var(--ease); }
.js .reveal-scale.in { opacity: 1; transform: none; }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  .cards { grid-template-columns: 1fr; gap: 56px; }
  .card__media { aspect-ratio: 4 / 3; }
  .about, .contact, .text-block { grid-template-columns: 1fr; gap: 32px; }
  .footer__grid { grid-template-columns: 1fr; gap: 36px; }
  .audience { grid-template-columns: 1fr; }
  .audience__cell { padding-bottom: 36px; border-bottom: 1px solid var(--line); }
  .audience__cell:last-child { border-bottom: 0; }
}
@media (max-width: 860px) {
  .nav { gap: 18px; flex-wrap: wrap; justify-content: flex-end; }
  .js .nav { display: none; }          /* without JS the links stay visible */
  .js .menu-btn { display: inline-flex; }
}
@media (max-width: 720px) {
  :root { --section: 72px; }
  .site-header { padding-block: 20px; }
  .form__row { grid-template-columns: 1fr; }
  .section-head { margin-bottom: 36px; }
  .stats-head { margin-bottom: 36px; }
  .badge { font-size: 14px; padding: 13px 22px; gap: 12px; white-space: normal; }  /* keeps the bigger badge from overflowing phones */
  .trust { padding-block: 68px; }
  .logos { gap: 32px 40px; }
  .logo { height: 62px; }
  .logo img { max-width: 230px; }
  .hero__inner { padding-block: 120px 56px; }
  .scroll-cue { display: none; }
  .stats-grid { grid-template-columns: repeat(2, 1fr); }
  .stats-grid .stat { padding: 28px 16px 28px 0; }
  .videos-vertical { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; gap: 14px; padding-bottom: 8px; margin-inline: calc(-1 * var(--gutter)); padding-inline: var(--gutter); }
  .videos-vertical > * { flex: 0 0 72%; scroll-snap-align: start; }
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js .reveal, .js .reveal-scale { opacity: 1; transform: none; }
  .hero__media img { transform: none; will-change: auto; }
  .card:hover .card__media img, .gallery__item:hover img { transform: none; }
  .scroll-cue::after { display: none; }
}